Video Startup Ocho Taps Revolt Co-Founder Andy Schuon as Partner (Exclusive)
The longtime media executive will help New York-based Ocho build out a team in Los Angeles.
Social video startup Ocho is expanding in Los Angeles with the help of longtime media executive Andy Schuon.
The Revolt TV co-founder and former MTV executive is joining Ocho as partner and will help to shape the company's content strategy and expand entertainment industry relationships as the New York-based company builds out a Los Angeles beachhead in Culver City.
Ocho, which is backed by a group of investors that includes Mark Cuban and currently employs 11 people full time, debuted in November last year with an app that allows people to share eight-second videos that play in a continuous stream from the app's homepage. Schuon says he met Ocho co-founder Jonathan Swerdlin at CES in January and was impressed with the early product. "I like that the platform lets people elegantly watch short-form content in a leaned back way," he says. "The timing was perfect for me to focus on this space."
Swerdlin says that the company wants to grow beyond its initial core user base and build relationships with the creative community in Los Angeles. "We are very focused on the content community," he says. "Andy joining the company is a signal that Ocho has the potential to become a cultural touchstone."
Prior to founding Revolt with Sean Combs in 2011, Schuon has held roles at Live Nation, Napster and MTV. "I've been a steward of some great brands," he says. "Ocho has the credibility an the quality of what it takes to make a great, compelling brand."