Video is stealth 'Chicken' promo
Touts promotional tour for new DVDYou might have came across a viral video of Breckin Meyer featuring Zac Efron, which plays like a parody of Perez Hilton's video statement about his run-in with the Black Eyed Peas last week in Toronto.
Since being released Wednesday on FunnyOrDie.com and later on AdultSwim.com, the Meyer clip has nabbed about 370,000 views.
While it was a billed as "Breckin Meyer Responds to Perez Hilton," the video in fact is a stealth promo written by "Robot Chicken" creators Seth Green and Matthew Senreich, head writer Tom Root and Meyer to tease AdultSwim's unusual campaign in support of the DVD release of the show's extended "Star Wars Episode II" special.
Green and Senreich are strapping on skates to host a nine-city roller-rink tour across America, which will feature performances by hip-hop band Gym Class Heroes and appearances by "Robot Chicken" writers, producers, voice cast members, including Meyer, as well as guest bands. Also on tap will be Robot Chicken-themed activities and games.
Sponsored by Boost Mobile, the admission-free Adult Swim's "Robot Chicken: Star Wars Episode II" Roller Skating Tour kicks off Aug. 1 in Los Angeles, with stops in Las Vegas, Denver, Kansas City, Mo., Indianapolis, Richmond, Va., Philadelphia and New York.
"Grab your friends, your couples skate partner and some kneepads," Green said. "We're coming to your town! Or at least to a major market somewhat close to your town."
To heat things up, "Robot Chicken" will hold a preview party July 25 during Comic-Con in San Diego with a guest DJ. It's open to the public.
"When Seth first pitched the idea of throwing roller-skating parties around the country, I rolled my eyes and laughed at him," Senreich said. "Now that we're actually going to do it, I'm in awe of its absurdity and can't wait to attend. It fits with the randomness of our 'Robot Chicken' show."
All shows will open the doors at 8 p.m. Fans who have bought the "Star Wars Episode II" DVD will be able to get in an hour earlier with a voucher found in the DVD box.
The "Robot Chicken: Star Wars Episode II" DVD, which features 15 minutes of never-before-seen footage, will be released July 21. The final nine new episodes of "Robot Chicken's" fourth season begin July 26.
Adult Swim's "Robot Chicken: Star Wars Episode II" Roller Skating Tour schedule:
-- July 25, San Diego: Skate San Diego. Preview party minus the band but with a guest DJ and extra Comic-Con awesomeness
-- Aug. 1, Los Angeles: Venue TBA
-- Aug. 2, Las Vegas: Rancho Crystal Palace Skating Center
-- Aug. 4, Denver: Skate City
-- Aug. 6, Kansas City, Mo.: River Roll
-- Aug. 8, Indianapolis: Skateland
-- Aug. 10, Richmond, Va.: Roller Dome Skating
Aug. 12, Philadelphia: Jamz Roller Skating
Aug. 14, New York: Venue TBA