Viewers clock in with SoapNet's 'Night Shift'
EmptyThe premiere of SoapNet's original series "General Hospital: Night Shift" set records in its premiere at 11 p.m. Thursday, drawing the largest audience for any telecast in network history.
The debut episode of SoapNet's first original serialized drama averaged 1 million total viewers and 498,000 viewers in the women 18-49 demo, the network's largest audience in both total viewers and the demo. It also ranked as basic cable's No. 2 program in its time period in women 18-49.
The episode also improved over year-ago time period levels by 341% in total viewers (1 million vs. 236,000), by 482% in women 18-34 (192,000 vs. 33,000) and women 18-39 (498,000 vs. 77,000), according to Nielsen Media Research.
Meanwhile, the sixth-season premiere of "The First 48" at 9 p.m. Thursday averaged 2.2 million total viewers, 1.1 million in adults 18-49 and 1.1 million in adults 25-54, which represents the show's most-watched season premiere ever.
Compared to the Season 5 premiere from January, the show was up 10% in both total viewers and 25-54.
In other cable ratings news, the premiere of BET's new reality docu-drama "Baldwin Hills" averaged 1.1 million viewers at 10 p.m. Tuesday. A second episode at 10:30 p.m. averaged 1 million.