Pret-a-Reporter

Viktor & Rolf Are Quitting Ready-to-Wear

AP Images
Viktor & Rolf's spring 2015 couture show in Paris

The design duo's fall 2015 ready-to-wear collection will be their last, with the pair turning their attention instead to couture and fragrances.

Amsterdam-based design duo Viktor Horsting and Rolf Snoeren, known by their label Viktor & Rolf, are leaving the world of ready-to-wear behind so that they can focus their energy on their high-fashion couture collections as well as their fragrance collection. 

The label, which originally designed couture exclusively before introducing their RTW line in 2000, told WWD on Tuesday that their decision to leave the RTW game was "a strategic decision to position Viktor & Rolf brand in the highest luxury segment of fashion."

With increasing competition in the RTW field as well as the stress that accompanies the expectations of producing menswear, couture and fragrances in addition to their RTW collections, the designers began to feel the pressure. Said Horsting of their RTW line, "[It] started to feel creatively restricting. By letting go of it, we gain more time and freedom."

For Viktor & Rolf, more time and freedom means more attention to their much-loved, unorthodox couture collections that have attracted fans such as Rita Ora and Anne Hathaway, both of whom have worn their creations on the red carpet. "We are extremely excited to push the boundaries of our vision in new unexpected territories," Snoeren told the fashion trade. 

The label's departure from RTW follows on the heels of Jean Paul Gaultier's surprising exit from the world of RTW, which was announced in September 2014. The esteemed designer was also hoping to devote more energy to couture and fragrances.

The pair will present their last RTW collection, fall-winter 2015, in March, however they have decided to forgo their runway show at Paris Fashion Week.

comments powered by Disqus