Virgin Media Takes Starz's 'Ash vs. Evil Dead' for U.K.
The cable company says the exclusive deal "marks a step-change in our TV programming strategy and demonstrates the true potential for video on demand."
U.K. cable giant Virgin Media, part of John Malone's international cable operator Liberty Global, has struck an exclusive deal for Starz original series Ash vs. Evil Dead.
The deal will make Virgin the exclusive U.K. home of the show. Its TV customers will be able to watch it on demand starting Tuesday.
Financial details weren't disclosed. The first five episodes will be available to watch from Tuesday, followed by a new episode released each week. That will bring the series in line with the U.S. airdates.
The content deal is an early step in a content and video-on-demand push by Virgin.
Ash vs. Evil Dead is produced by Starz and already has been renewed for a second season. The adaptation of the Evil Dead movies reunites original director Sam Raimi, producer Rob Tapert and star Bruce Campbell.
In the show, Campbell reprises his role as Ash, the aging lothario who has spent the last 30 years avoiding responsibility, maturity and the terrors of the Evil Dead. With a Deadite plague threatening to destroy all of mankind, Ash is forced into action.
Said David Bouchier, chief digital entertainment officer at Virgin Media: "We are very excited about bringing Ash vs. Evil Dead to the UK, exclusively for Virgin Media customers. This long-awaited and much anticipated series marks a step-change in our TV programming strategy and demonstrates the true potential for video on demand. By investing in original series and bringing more exclusive TV shows to Virgin Media customers, we are unlocking the power of the box set once again. Ash vs. Evil Dead is just the start for Virgin Media customers."
Said Mara Winokur, senior vp digital at Starz: "Fans throughout the world have been thirsting for the return of Ash. Starz is thrilled to partner with Virgin Media and honored that the truly ‘groovy’ new hit series, Ash vs. Evil Dead, was selected to kick off its new on-demand programming initiative for U.K. audiences."