Virgin Media crowns 'Prom Queen'

Web drama will air across multiple platforms

LONDON -- Virgin Media has picked up TV, broadband and mobile rights to "Prom Queen," the Web drama from Michael Eisner's production company Vuguru, and will air the show simultaneously across all of its platforms -- linear television, broadband, VOD and mobile, it was announced Wednesday.

The series consists of 80 90-second episodes about sinister happenings in a high school. Each episode will air daily on the Living Channel, Livingtv.co.uk, and be available to Virgin Mobile customers as 30-second clips. U.K. rights to the show were brokered by Adven Studios in Paris.
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