Virgin Media eyes Pipex

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LONDON -- U.K. cable and mobile group Virgin Media is understood to be bidding to acquire U.K. broadband operator Pipex, valued at £335 million ($656.3 million), in an effort to extend its cable networks, it emerged Wednesday.

Virgin Media is thought to be interested in the acquisition alongside telecom operator British Telecom and cell phone retailer Carphone Warehouse, according to a report in the London Daily Telegraph. Neither operator would comment on the deal.

A tie-up with Pipex would enable Virgin Media to offer services outside the area -- about two-thirds of the U.K. -- where it already has cable infrastructure.

Last year, rival British Sky Broadcasting acquired business broadband operator Easynet in a bid to launch new on-demand movie and sports services.
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