Virgin Media's Bravo picks up 'Hawaii Five-0'

Channel acquires U.K. pay TV and free-to-air digital rights

LONDON -- Virgin Media's male-skewed channel Bravo has continued its acquisitions spree, picking up CBS Studios International's remake of "Hawaii Five-0."

The show, which promises to be a thrills-and-spills update on the iconic 1970s cop drama, will be a primetime show for Bravo. The channel has exclusive U.K. pay TV rights and free-to-air digital rights on Freeview, giving it distribution in more than 20 million U.K. homes.

As Britain's free-to-air broadcasters like the BBC and Channel 4 scale back their acquisition plans, pay TV is becoming an ever more crucial part of the revenue chain for Hollywood studios.

At the same time, leading U.K. cable channels like Bravo, its sister channel Living and the NBC Universal-owned Syfy are looking for brand-defining primetime acquisitions such as "Spartacus: Blood and Sand," which Bravo is currently airing.

The "Hawaii" deal was closed by Virgin Media TV's acquisitions head Amy Barham, and Stephen Tague, senior vp Europe CBS Studios International.
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