Vivendi Games exec shifts to WB Interactive

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Warner Bros. Interactive Entertainment has tapped former Vivendi Games executive Martin Tremblay as president. He will oversee the studio's long-term worldwide interactive entertainment strategy.

Tremblay will assume his new post July 1, reporting to Warner Bros. Home Entertainment Group president Kevin Tsujihara.

"In the past year, our interactive strategy has really come together, and we're extremely fortunate to have found someone with Martin's impressive track record to now lead WBIE," Tsujihara said Tuesday.

Tremblay joins WBIE from Vivendi Games, where as president of worldwide studios he brought such hit titles as "Scarface: The World Is Yours," "F.E.A.R" and "World in Conflict" to market. Before that, Tremblay was president and COO of Ubisoft Montreal, overseeing the development of such game franchises as "Splinter Cell," "Rainbow Six" and "Prince of Persia."

In his new post, Tremblay will direct WBIE's publishing, marketing, sales and distribution, licensing and internal product development. In recent years, WBIE has not only aggressively built out its own development resources, but also has inked distribution deals with such publishers as Empire Interactive, Codemasters, Brash Entertainment and SCi/Eidos Entertainment. (partialdiff)
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