VMAs Promo Looks Ahead to the Future of MTV While Recalling the Network's Past
The first promo for next month's VMAs captures all that is MTV with a new take on old images and past hits.
MTV has released a preview of what to expect from this year's Video Music Awards with the first promo for the annual event.
Looking ahead to the 2017 VMAs, the promo uses some retro images MTV is known for, including an outer-space themed video with a remix of a popular hit from the past.
It's the first entry in a multiplatform campaign to promote the 2017 VMAs. MTV worked with renowned director Floria Sigismindi, known for her work on music videos for big stars such as Justin Timberlake and Rihanna. Together, they created a video that promotes the future of the music industry while capturing nostalgia in the form of a classic MTV image – the MTV Moonman – and a remix of "Video Killed the Radio Star," the first music video MTV ever aired in 1981.
Laced with bright colors, an intergalactic setting and zero-gravity dancing, all reflective of past moments in VMA history, the first promo encourages high levels of anticipation for the awards show next month.
The 2017 MTV Video Music Awards will air live from the Forum in Inglewood, California, on Sunday, Aug. 27.
Watch the promo video here.