Vodafone, Netflix Strike U.K. Mobile Broadband Partnership


LONDON -- U.K. telecom giant Vodafone Group has struck a deal with Netflix to offer its broadband mobile subscribers a free six-month subscription to the streaming video service.

Financial details weren't disclosed.

Vodafone said the offer will be available as of July for people who sign up for Vodafone Red 4G plans that cost more than $44 (26 pounds) per month.

Customers will then be able to choose between six months of Netflix ‎service and previously available six-month offers of BSkyB's Sky Sports and music-streaming service Spotify.

Vodafone has struck the content partnerships to encourage mobile users to stream more content on their devices, which increases data usage and thereby its revenue.

"We're delighted to be partnering with Netflix so that our Red 4G customers can enjoy their favorite TV programs and films when out and about,"‎ said Cindy Rose, consumer director at Vodafone UK. "We're already offering 4G in hundreds of cities, towns and villages across the U.K., providing an amazing video-streaming experience. There's no need to mess about finding a Wi-Fi hotspot -- with ultrafast 4G you can just enjoy your favorite entertainment on the move whenever."

E-mail: Georg.Szalai@THR.com
Twitter: @georgszalai

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