Vollman heads Par Pics pub unit

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Michael Vollman has added theatrical publicity to his responsibilities at Paramount Pictures.

In his expanded role as executive vp integrated marketing and theatrical publicity, Vollman will oversee national publicity campaigns as well as lead the studio's field and integrated marketing activities. He will continue to report to Paramount president of worldwide marketing Gerry Rich.

"Mike has played an integral and impressive role at Paramount since he came on board," Rich said. "He has stepped up as a leader time and time again, and I'm confident that his great relationships, dedication and many years in film marketing will be a great benefit to the department."

Vollman, who has served as executive vp integrated marketing at the studio since 2006, also spent a decade at DreamWorks, where he oversaw field marketing, Internet marketing and media promotions and handled campaigns for such films as "The Ring," "American Beauty" and "Madagascar."

Before DreamWorks, Vollman was a marketing manager at Buena Vista Pictures, where he worked on Western field campaigns including "The Rock," "The Lion King" and "The Mighty Ducks."
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