Voom in Infinite joint venture in Singapore
$20 mil goes into co-production, distribution effortCANNES -- U.S. high-definition programmer Voom HD Holdings has teamed with Singapore's leading media investment and production/postproduction company, Infinite Frameworks, in a $20 million venture to co-produce and distribute at least 200 hours of high-definition content over the next five years.
The deal, announced Tuesday, is one of a slew of announcements to emerge from the Media Development Authority's Singapore pavilion on the second day of MIPCOM.
The first projects in the Voom deal are two 13-hour factual series, "The Grid" and "Pop Science," Infinite Frameworks managing director Mike Wiluan said. The new slate of documentaries, animation and feature films will cover sports, art, lifestyle, fashion and music.
Voom's latest round of production out of Singapore comes as many of Asia's markets move beyond the early HD adopters into more mass market penetration, Voom GM Greg Moyer said.
Earlier in the day, Beach House Pictures and the MDA said that they were joining forces with Lonely Planet on a 13-part cross-platform TV series, "Lonely Planet: Road Less Travelled," with National Geographic International and BBC Worldwide.
The series, which looks at life on the road with Lonely Planet travel writers, premieres on the Nat Geo Adventure channel in 2009 in France, Germany, Italy, Spain, Turkey, Australia, Asia, Latin America, Africa and the Middle East. DVD, mobile and Web TV applications will follow.
In another announcement, FremantleMedia Enterprises and the MDA named three Singapore production partners chosen to participate in their $12-million multimedia TV content creation initiative launched at MIPTV in April.
The three -- graphic novel house Imaginary Friends Studio and traditional production houses Oak3 Films and Ochre Pictures -- will receive backing for projects ranging from comic book adaptations to tribal travel content and extreme cooking shows.