Vuguru boosts online slate

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Michael Eisner's new-media studio Vuguru said that Tuesday it is producing its second original series.

Dubbed "The All-for-Nots," the new Internet-based comedy series documents the travails of a fictional indie rock band as they travel the U.S. in search of success.

The series is created by Thom Woodley and Kathleen Grace of Dinosaur Diorama Prods. Woodley and Grace are the creators behind the Internet sitcom "The Burg."

"All-for-Nots" comes on the heels of the studio's production of the scripted drama "Prom Queen," which was nominated for an Emmy for broadband drama program. Vuguru recently announced plans to extend "Prom Queen" with the August release of "Prom Queen Summer Heat."

"As the media landscape continues to evolve, Vuguru is committed to working with innovative storytellers who excel in the growing medium," Eisner said. "Dinosaur Diorama is creating unique and exciting content which has exactly the kind of cross-platform capabilities Vuguru is dedicated to producing."

In addition to the series of seven- to 10-minute episodes, additional content from "All-for-Nots" also will be released, including outtakes, interviews, raw footage and music videos from the band. The show is in preproduction.

Vuguru, which launched in March, focuses on story-driven projects designed to be consumed on multiple platforms. The studio is backed by the former Walt Disney Co. chairman's investment firm, the Tornante Co.
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