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Walt Disney Expects 'Cars 2' Merchandise to Eclipse 'Toy Story 3'

11:22 AM PDT 6/9/2011 by Georg Szalai

The 'Cars' franchise has crossed $10 billion in total retail sales, and Mickey Mouse remains the largest licensed character with projected $9 billion in sales this fiscal year as the company plans a Disney Baby store.

NEW YORK - Merchandise for the Cars franchise has generated total global retail sales of more than $10 billion since its launch, making it one of Walt Disney's top franchises, the company said Thursday.

  1. Watch Video THR Roundtable: Animation

    THR Roundtable: Animation

    Our guests Stephen J. Anderson (Winnie the Pooh), Jamie Beard (Tintin), John Lasseter (Cars 2), Chris Miller (Puss in Boots), Jennifer Yuh Nelson (Kung Fu Panda 2), Carlos Saldanha (Rio) and Gore Verbinski (Rango) weigh in on motion capture.

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