'Walter Mitty' Promo Spends $25,000 on Philippines Disaster Relief (Video)
Film director Casey Neistat headed to the Philippines after he was given the opportunity to help those affected by one of the strongest typhoons to hit the land.
In a YouTube video that he posted, the director revealed how he got involved with filming his experience.
He explains how he received an email from Fox, inviting him to take part in a promotional campaign inspired by Ben Stiller's The Secret Life of Walter Mitty.
"Dear Casey, Fox is releasing a new movie, The Secret Life of Walter Mitty. We want to run a campaign under the concept, 'Live Your Dreams,' " Neistat said to the camera. "The collective theme behind this initiative is to motivate, inspire and give people a catalyst to do something they've never done. We'd like to know if you'd be interested in creating a video about living your dreams."
He responded: "Here's my concept. Give me a budget, I'll go to the Philippines and spend every penny helping people in need."
Three days after his correspondence with the studio, Neistat and his friend Oscar [Boyson] traveled to the Philippines to help the country's residents.
While there, the pair went to a town called Cebu, where they purchased a wealth of relief supplies to deliver to the city of Tacloban via two passenger buses. During the bus ride, Neistat filmed the country's debris-filled surrounding, shattered buildings and destroyed homes.
Despite the heartbreaking scene, Neistat helped give the community a sense of hope and a chance to "live their dream" as he delivered over 10,000 meals, tools for 35 villages and basic medicine to local organizations with help from native residents.
Watch the inspiring video below.