Warner Bros. consolidates TV divisions

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Warner Bros. has consolidated its two domestic TV distribution divisions, naming Warner Bros. Domestic Television Distribution president Ken Werner head of the new unit.

The move will see WBDTD and Warner Bros. Domestic Cable Distribution combined into the a single entity that will take the Warner Bros. Domestic Television Distribution moniker. Werner, who has been president of WBDTD since August 2006, will keep his title.

Eric Frankel, president of WBDCD, is leaving the company as a result of the consolidation. Frankel, a 28-year Warners veteran, had served as president of the unit since 2001.

"In the last few years, the markets served by our two divisions have evolved into one marketplace," Warner Bros. Television Group Bruce Rosenblum said. "It is clear that having two domestic distribution units in an environment of blended distribution windows is neither financially prudent nor strategically smart. Having one operation represent our product to syndicated, cable and satellite buyers domestically will help us to better serve these clients, be more nimble and responsive in the marketplace and heighten our competitive advantage."

Since their establishment, WBDTD had been responsible for sales of first-run syndicated programs, off-network programs and sales of feature films to local television stations, while WBDCD handled the sale of those same properties to pay, cable, satellite and broadcast networks.

"Ken and Eric are both great television executives. They've done fantastic jobs in leading their respective divisions, and I am grateful to them both," Rosenblum said. "I've known and worked with Eric for many, many years and will miss working with him day in and day out. He has been a key member of our senior leadership team, and we sincerely appreciate his significant contributions to our success.
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