Warner Bros. Creates Digital Division

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The new unit, dubbed Warner Bros. Digital Networks, will be run by Craig Hunegs, president of business and strategy for WB Television Group.

Warner Bros. said Thursday it has formed a new division to house some of its digital assets and "accelerate" the studio's over-the-top video activities.

The unit, Warner Bros. Digital Networks, will be run by Craig Hunegs, president of business and strategy for WB Television Group. He will add the title of president of WB Digital Networks, and report to WB chairman and CEO Kevin Tsujihara.

The new division will oversee DramaFever, known best for streaming Korean-language TV shows, and Warner Archive Instant, which offers classic WB titles OTT on a subscription basis.

The division also will manage WB's investments in Machinima, a gamer network; Ellen Digital Ventures, a partnership with Ellen DeGeneres; and Uninterrupted, a partnership with LeBron James and Maverick Carter.

Tsujihara also says WBDN's mandate is to launch new offerings and make more strategic alliances.

"In today's on-demand world, OTT gives us a really effective means to directly provide consumers the programming they want," Tsujihara said. 

 

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