Warner Bros. TV Group ups Lisa Gregorian
Studio veteran named executive vp, chief marketing officerStudio veteran Lisa Gregorian has been promoted to executive vp and chief marketing officer at Warner Bros. Television Group.
Gregorian will continue to oversee the studio's worldwide TV marketing team and work closely with networks and stations worldwide to maximize promotional and marketing opportunities for all of the studio's small-screen properties -- not just those for broadcast nets but for cable, animation and first-run syndication.
Additionally, the 24-year Warner Bros. veteran and her team work closely with Warner Home Video to secure production-related materials that will be incorporated into series' home entertainment releases.
She reports to Warner Bros. Television Group president Bruce Rosenblum.
Notable among her achievements, Gregorian works across divisions of Warner Bros. Entertainment to maximize effectiveness at Comic-Con and helps mastermind the studio's L.A. Screenings events, including the bash that took place Tuesday on the lot in Burbank.