Warner to distribute 'Sesame Street' DVDs

Exclusive pact with Sesame Workshop begins in January

"Sesame Street" is taking a detour on its way home.

Warner Home Video has inked an exclusive multiyear home-entertainment distribution deal with producer Sesame Workshop, which had distributed the show's titles through Genius Products. Its deal with WHV begins in January and covers physical and digital distribution of the 40-year-old kids program.

WHV said it plans to release a series of new and catalog "Sesame Street" titles. Other Workshop shows such as "The Electric Company" and "Pinky Dinky Doo" are not part of the pact.

"Warner Bros.' unique combination of physical media distribution, digital distribution and video games under one roof affords a unique opportunity for Sesame Workshop to continue its mission of educating children around the world," Sesame exec vp distribution Terry Fitzpatrick said. "Their dedication to excellence in the industry has paved the way for them to become a global leader in home video distribution."

WHV exec vp Jeff Brown welcomed " the opportunity to work with this extremely popular brand and further its success."
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