Warner Home Video chief touts high-def boom
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PARIS -- Warner Home Video president Ron Sanders said Thursday that the home entertainment industry is on the edge of an explosion in high-definition software sales but it needs to ensure that it has the manufacturing capacity to meet demand.
Sanders, addressing more than 300 delegates at the 16th annual PEVE home entertainment conference in Paris, said the opportunity offered by the high installed base of HD televisions was yet to be fully exploited, especially in Europe where he described the number of HD channels on offer as "paltry."
"We are going from 39 million homes with HD TVs in Europe last year to 139 million by 2012. That is an enormous opportunity if we can convert those home into buyers of high def DVDs," he said.
The key opportunity in the short term, Sanders added, lies with PS3 owners.
He praised efforts by Sony to market the PS3 as a movie player, revealing that advertising in the U.S. had caused a healthy spike in Blu-ray disc sales and that the campaign was now rolling out around the world.