Washington Post Radio going off the air

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WASHINGTON -- Washington Post Radio, a station that featured in-depth discussions with The Washington Post's editors and reporters about the day's news, is going off the air next month after failing to attract enough listeners during its 17-month run, the newspaper reported Tuesday.

WTWP, which broadcasts in the Washington region on 1500 AM, 820 AM and 107.7 FM, is owned by Salt Lake City-based Bonneville International Corp. Bonneville paid an annual fee to the Post for access to its journalists and for the use of the newspaper's name. The Post had no direct financial investment in the station.

"It has been a good experiment during which we learned about radio as one of the platforms on which we can put Washington Post journalists and journalism," Post Executive Editor Leonard Downie said.

Washington Post Radio will be replaced Sept. 20 with Talk Radio 3WT, which will feature syndicated shows from Bill O'Reilly, Glenn Beck, Neal Boortz, Stephanie Miller as well as "The Tony Kornheiser Show," Bonneville announced. The station's slogan will be "Left, Right and Whatever We Want."

The new station, which will have the call letters WWWT, will continue to broadcast Washington Nationals baseball games this season, officials said.

When WTWP debuted in March 2006, the station's backers said it would be like "NPR on caffeine" -- but the station failed to catch on with listeners. During the recent spring ratings period, WTWP finished tied for 18th place in the Washington area, with an average of 1.2% of the audience, according to Arbitron.

"While many advertisers were satisfied with the results the station generated, we just did not garner the Arbitron ratings we had hoped for," said Joel Oxley, senior vice president and market manager of Bonneville's Washington operations.
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