WB ponders redraw of its DC Comics plan

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A big shake-up could be in the works at Warner Bros. for its DC Comics film properties.

During the past couple of weeks, Warner Bros. Pictures Group president Jeff Robinov and Warner Bros. Pictures president Kevin McCormick have been meeting with DC Comics executives as well some of DC's top talent, including Jim Lee, to discuss a new direction for film adaptations.

Up to now, the comic properties have undergone a hodgepodge development process. With the recent success of Marvel Studios' "Iron Man" and "The Incredible Hulk" and its plan to develop its many characters strategically linked, Warners has been forced to take a close second look at DC.

With the release of "The Dark Knight" near, a new agenda is being set — one that sees the DC characters emerge with a higher priority and developed with an overarching goal in mind.

Although plans are in motion, any firm deal is weeks away.

Warners declined comment, saying only: "While we are not going to go into the specifics of the meetings, we're constantly looking at how best to exploit the DC Comics characters and properties. DC is an incredibly valuable asset to Warner Bros. and plays an important role across the entire studio by providing development and franchise opportunities for all media, including films, television, home entertainment, animation, consumer products, video games and digital platforms." (Borys Kit)
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