'We Are Your Friends': Deadmau5 Celebrates EDM Movie's Dismal Box-Office Debut
" 'Let's make an EDM movie,' they said. 'It'll be fun,' they said."
EDM icon Deadmau5 is visibly excited about the box-office failure of We Are Your Friends.
The music drama, directed by Max Joseph (Catfish: The TV Show), stars Zac Efron as a young DJ trying to break into the EDM scene and become a music producer. Also starring Wes Bentley and Emily Ratajkowski, the film debuted to a dismal $1.8 million from 2,333 locations — the worst opening of all time for a new major-studio offering opening in 2,000 or more theaters, not accounting for inflation. (Tracking had suggested it would open to at least $8 million.)
"Well if anything restored my faith in music, apparently that zac efron trying to be a DJ movie bombed out this wknd," tweeted Deadmau5 on Monday, while praising the progress of the N.W.A biopic Straight Outta Compton. " 'Let's make an EDM movie,' they said. 'It'll be fun,' they said."
Well if anything restored my faith in music, apparently that zac efron trying to be a DJ movie bombed out this wknd. https://t.co/UYEhRGx6rR— deadmau5 (@deadmau5) August 31, 2015
@malheiroluis02 1.8 million apparently. Which isn't that amazing. Budget was around 6 to make. Lols. Straight outta Compton is killin it tho— deadmau5 (@deadmau5) August 31, 2015
Let's make an EDM movie, they said. It'll be fun, they said.— deadmau5 (@deadmau5) August 31, 2015
We Are Your Friends did have some support from the EDM community, as the film features appearances by Alesso, Dirty South, Nicky Romero and Dillon Francis. The 18-song soundtrack, released on Interscope, includes music and new remixes from Hook N Sling, Fake Blood, Deorro and AlunaGeorge.
"This was a passion project for Zac Efron, and we believe in him," said Warners executive vp domestic distribution Jeff Goldstein. "Yes, the result was disappointing, but this was a small film."
Though the film earned middling reviews and a C+ CinemaScore from audiences, The Hollywood Reporter's Jon Frosch called it "surprisingly winning" in his review: "With its bro-y banter, gyrating bodies and soundtrack of melodic hooks set to skipping, skittering beats, the movie will not be to everyone’s taste. In fact, your response may be directly determined by your tolerance for the music, as well as your willingness to spend time with a bunch of likable but not very bright dudes smoking spliffs and trying to hustle up some cash.
"We Are Your Friends is predictable, sometimes tacky, but the energy is unflagging, the eye candy plentiful, and Joseph brings sincerity and a skillfully modulated sweetness to the material. Don’t be shocked if the movie steamrolls past your defenses — unless you’re an EDM aficionado, in which case you’ll surely find reason to roll your eyes."
Others beyond the music community poked fun at the film's opening-weekend performance.
The fact that no one went to a movie with the premise "Zac Efron is a struggling EDM dj" is like an appendix to "Blink" by Malclom Gladwell.— Josh Gondelman (@joshgondelman) September 1, 2015
Apparently Seinfeld's kid's lemonade stand (though shut down early) still made more money than Zac Efron's EDM movie.— Jeremy Rowley (@Jeremy_Rowley) September 1, 2015