Q&A: PETRA FLANNERY
What’s your best red-carpet moment?
Zoe Saldana in Givenchy Haute Couture at the 2010 Oscars.
What makes a great Oscar dress?
Mixing the high fashion with appropriateness of the event while maintaining a sophisticated and larger-than-life moment.
How do you make and maintain great relationships with major fashion designers?
By making an effort to meet them personally. It’s important to stay in contact with them as you would in any business relationship.
Do you know a great dress for a client when you see it on the runway?
It always requires the process of going through hundreds of looks to find the right ones. I did “just know” regarding Zoe Saldana’s Givenchy dress for the Oscars. It was the perfect dress for her on the runway and in person.
When dressing multiple nominees for an awards season — as you just did with Hailee Steinfeld, Mila Kunis and Emma Stone — how do you differentiate for your clients?
I keep them individual. It’s a juggling act, so it’s all about organization and a well-crafted team. Assistants that are up to speed on every aspect and tailors/seamstresses for each client in case of any last-minute needs.