Web power duo offer General advice

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Two of Web 2.0's biggest luminaries are getting back in the action.

Former AOL CEO Jonathan Miller and Fox Interactive Media president Ross Levinsohn are signing on as advisers to the private-equity firm General Atlantic Llc. with an eye toward investing in new Internet ventures.

"We are excited to be bringing Jon and Ross on board to work with our media and consumer team as we continue to partner with the leading companies in this high-growth sector," said Anton Levy, managing director and head of General's media and consumer sector.

Miller and Levinsohn have been in the thick of the Internet marketplace, with Miller leading AOL for four years ending in 2006 and Levinsohn having engineered News Corp.'s acquisition of MySpace.

The pair are joining forces to launch a new Internet firm, Velocity Investment Group, according to the Wall Street Journal, that will look to acquire promising Internet properties.

General has made previous investments in the media and technology sectors, including AKQA, Dice and NDTV.
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