Orange County is home to many things — surf bros, housewives and one of the best teen soap operas of all time, included. But L.A.'s neighbor to the south is also home to South Coast Plaza, the massive, luxury-filled shopping center that, with shops including Hermes, Oscar de la Renta and Christian Louboutin, gives L.A.'s own high rent districts a run for their money. And through Sunday, SCP is partnering with The Hollywood Reporter to host their first-ever "Live the Look" Weekend, which features fashion shows, beauty demonstrations and a panel discussion on Hollywood homes with Bravo host and designer Kathryn Ireland and THR editors Degen Pener and Alexandria Abramian.
On Thursday, E! Fashion Police host and stylist George Kotsiopoulos kicked off the festivities with a fall runway show under the mall's stained glass-domed Jewel Court. Seated SCP VIPs as well as a robust crowd of accidental revelers watched SCP merchants including Max Mara, Versace and Fendi send cool weather-appropriate goods down the catwalk (think sophisticated skinny leather leggings from Barbara Bui, Mara's signature camel-hued coats and a selection of smart suiting from luxury Italian men's clothier Canali).
By far the biggest crowd pleaser of the 30-minute show, which was introduced by Hollywood Reporter senior style writer Merle Ginsberg, was the footwear that accompanied each outfit. Fendi sent animal-print booties trimmed in neon fur, while Versace showed studded stiletto booties as their go-to autumn foot candy. More subdued was Ferragamo's PVC and patent-leather pumps that, while conservative in theory, oozed understated sex appeal by way of creative upper straps as well as a pair of suede De la Renta pumps that combined a stacked heel with a rich royal purple color for a modernly lady like juxtaposition.
After Kotsiopoulos finished taking Instagram photos with fans, a select group of SCP shoppers and local luminaries joined the stylist, Ginsberg and South Coast Plaza owner Anton Segerstrom for dinner in the private dining room of Marche Moderne, a French restaurant located on the center's intimate penthouse level. Guests enjoyed caviar, squash risotto and shop talk amongst deep purple peonies and soft candlelight.
On Friday, MAC Cosmetics' director of artistry Gregory Arlt joined THR style editor Carol McColgin in hosting a beauty demonstration with legendary supermodel Pat Cleveland, which was set to the backdrop of works by iconic Puerto Rican-born, New York-bred fashion illustrator Antonio Lopez, who along with partner Juan Eugene Ramos, is credited with discovering Grace Jones, Jessica Lange and Jerry Hall in the '70s.
The festivities continue on Saturday with informal modeling in SCP's Crate and Barrel Court from 2pm to 4 p.m., and then again on Sunday at the same time when THR culture editor Degen Pener, home, lifestyle editor Alexandria Abramian and designer Kathryn Ireland (who has created homes for Steve Martin and David Mamet) will discuss over-the-top Hollywood home style.
Click here to see the full "Live the Look" schedule.
And follow the THR style team on Instagram at @pretareporter and join the weekend at #livethelook.