The Weinstein Company to Develop Video Games
9:46 AM PDT 3/25/2011 by Mark Cina
It is teaming up with video game production company Beefy Media to publish games for mobile, social, and console platforms.
The Weinstein Company is getting into the video game business.On Friday, it announced the launch of TWC Games, which will publish video games for mobile, social, and console platforms. Properties in The Weinstein Company and Dimension Films catalogue include Scream, Hellraiser, Halloween, Scary Movie and others. “The video game marketplace is changing at such a rapid rate. With all of the digital platforms, there are so many opportunities to broaden our audience with compelling, high quality, cost-efficient, video game entertainment,” Bob Weinstein, co-chairman, said in a statement. TWC Games has formed a strategic consultancy with Beefy Media, a video game production company, to create the high quality games. Beefy Media President, Adam Boyes, will work closely with Matthew Signer, TWC Vice President, Production and Creative Affairs, to oversee all production aspects of the games. "The Weinstein Company is an incredible entertainment company, and I share their vision for creating very high quality content for the marketplace,” said Boyes. “We plan to combine our extensive video game developer relationships with the impressive catalogue of properties to create and produce content made by gamers for gamers.”
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