Weinstein Co. Names Stephen Bruno President of Marketing
Stephen Bruno is returning to the Weinstein Co. to serve as president of marketing, just as the company embarks on a busy awards season.
TWC has been without an official marketing head since Tom Ortenberg departed in the fall of 2009.
Bruno is no stranger to Harvey and Bob Weinstein. He joined Miramax in 2002, serving in a number of positions before being named vice president of marketing. He left the company in 2010 for HBO, where he served as director of consumer marketing, running advertising and serving point on promotions.
“We are very much looking forward to having Stephen back with us. His marketing knowledge, philosophies and expertise are second to none, and his forward thinking makes him the perfect fit to round out our dynamic leadership team,” TWC co-chairman
Harvey Weinstein said when announcing the hire with Chief Operating Officer David Glasser.
In his new gig, Bruno will oversee and execute marketing campaigns for all theatrical titles. He’ll report to Harvey Weinstein and Glasser.
Bruno arrives at a busy time for the company, which has a bevy of high-profile films opening this fall and winter, including My Week with Marilyn, The Artist, Coriolanus and The Iron Lady.
The current TWC marketing executive team will remain in place. Francois Martin, recently promoted to EVP of marketing operations & TV sales, will continue to oversee media in addition to his new television sales role. Jeff Elefterion, EVP of creative advertising, will head up creative exploration, and Bladimiar Norman, VP of marketing, will remain as lead on digital initiatives.
"The Weinstein Company is where I began my career in marketing under the leadership of Harvey and Bob, so I am especially honored to return in this capacity and extremely excited to be re-joining Harvey and David Glasser. I know that our team will rise to the challenge of developing and executing effective marketing campaigns for an exceptional release slate,” Bruno said.
During his tenure at HBO, Bruno helped garner record ratings for returning seasons of Curb Your Enthusiasm and Eastbound and Down. Most recently, he helped craft the launch campaigns for upcoming series Luck and the return of the hit series Game of Thrones.
And during his previous stint at TWC, Bruno was played a pivotal role in the success of films including Inglourious Basterds, A Single Man and Vicky Cristina Barcelona.
“In this business, having top-notch leaders on our side is as necessary as having a great product as it relates to our success as a company,” Glasser said, “and Stephen is undoubtedly someone who will help us continue to move our company forward."