Weinstein Co. Teams With National Enquirer Parent Company for Production Unit
Jupiter Entertainment is also a part of the venture, which will turn American Media's portfolio of brands into film and TV projects.
Could a National Enquirer TV Show be coming?
The possibility became that much more likely Monday with the announcement that parent company American Media is joining forces with The Weinstein Company and Jupiter Entertainment (Wild West Alaska) to develop, produce and distribute original TV, film and digital initiatives based on AMI's portfolio of brands.
"There is an enormous, untapped opportunity at AMI to develop unique and engaging programming," said TWC co-chairman Harvey Weinstein, with AMI Chairman and CEO David J. Pecker adding: "Partnering with the incredible teams at The Weinstein Company and Jupiter Entertainment underscores the trust and influence of our investigative reporting on Hollywood, celebrity, true crime and America’s unsolved mysteries. We are delighted to bring decades of AMI storytelling to life with innovative, fresh new programming."
The joint venture was conceived by Patrick Reardon, executive vp of TWC’s TV department; Dylan Howard, AMI’s vp and chief content officer; and Stephen Land, CEO of Jupiter Entertainment. The trio will head the venture, with Land and Howard steering development and production, and Reardon overseeing global distribution. At least initially, the group aims to focus on unscripted programming.
"Producers have long relied on the investigative reporting from our magazines as source material to create non-fiction television," said Howard. "This innovative partnership will directly leverage the world-class reporting of our titles, editors and journalists to create the most authoritative programming in the category."
The news comes just a day after The New York Times published an exhaustive piece about the Weinstein Company’s financial woes. The television business has been identified as a key growth opportunity for the company.