'Wendy Williams Show' Extends Production Through Summer for Second Year
For the second straight year, The Wendy Williams Show is extending its season through the summer after the syndicated talk show drew its best metered market May sweeps performance.
The Debmar-Mercury show will add original episodes in June and July, as it did in 2013.
The Wendy Williams Show has seen steady growth every year, drawing a 1.4 metered market household rating and a 5 share in May sweeps, an increase from the 1.0 rating and 3 share posted in May 2010. Season to date, the daytime talk show has seen a 19 percent gain in households (1.18 to 1.4) and in the women 25-54 demographic (0.89 to 1.06) through May 18.
“We believe the ratings strength we’ve seen over the past season and during the May sweeps, despite having weaker lead-ins, is due in part to remaining in year-round production since last summer,” said Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein. “By keeping the lights on throughout June and July, in a quiet period traditionally reserved for first-run shows to take their summer hiatuses, we intend to once again follow a strategy that has worked very well for us this past year.”
“By remaining in production, we can offer Wendy’s younger fans that are home from school and college the opportunity to get their take on the day’s hottest topics and guests from a talented, multi-faceted host whose rising popularity is a reflection of her universal appeal," added Marcus and Bernstein.
The Wendy Williams Show, which boasts a median age of 48, is renewed through 2017. Wendy Williams released her seventh book and first romance novel, Hold Me in Contempt, in April and Celebrities Undercover, a series from her Wendy Williams Productions, launched in mid-March on Oxygen.