'Wendy Williams Show' Renewed for Third Season

5:41 PM PST 01/13/2011 by Elizabeth Guider

Ten days before the start of the annual NATPE syndicaton confab in Miami, another gabber has gotten the go-ahead for her third season on the air.

Debmar-Mercury's The Wendy Williams Show will return for a third season in September following renewals in more than 70% of the U.S., including stations belonging to the Fox, CBS, NBC, Tribune, Lin, Cox, Raycom, Meredith and New Vision groups.

Debmar-Mercury co-presidents Mort Marcus and Ira Bernstein made the "firm return" announcement Thursday.

The cash-plus-barter renewal deals, with Debmar-Mercury retaining four minutes per hour of national advertising inventory, follow a ratings uptick this season for Wendy in a number of Fox markets, including New York and Los Angeles.

"Wendy has reached new creative heights this season and stations have taken notice," Bernstein and Marcus said in a statement. "It has performed exceptionally well in recent months leading out of morning newscasts on the Fox stations, with viewers rediscovering Wendy's fun, irreverent and entertaining style."

Wendy Williams debuted on the national talk show circuit in July 2009 with the launch of her daily strip following years as a radio personality.

At NATPE (Jan. 24-26), Debmar-Mercury will shift its attention to its upcoming first-run hopeful,The Jeremy Kyle Show, which has so far cleared 70% of the country. Debmar-Mercury is a wholly owned subsidiary of Lionsgate.

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