Wes Anderson-Directed Hyundai Azera Ads Premiere During Oscars (Video)
Indie filmmaker makes SUV ads ahead of May's "Moonrise Kingdom."
As love letters to cinema scored big at Sunday night's Oscar ceremony, Wes Anderson gave his own tribute to movies past during the commercial breaks.
The Royal Tenenbaums director debuted on TV two commercials for the Hyundai Azera SUV during the broadcast, with each featuring a series of nods to Hollywood's long tradition of innovative wheels. The first, titled Talk to My Car, is an ode to interactive motors that includes a Bond-esque submarine hybrid (with scenery that recalls Anderson's The Life Aquatic) and a Knight Rider salute preceding the message that finally, with the Azera, we can speak to our cars.
The second ad, Modern Life, features more contemporary settings, but is easily recognizable as an Anderson production.
Anderson has made ads for a number of companies; in 2010 he and Roman Coppola made a retro-style commercial for Stella Artois beer, directed a series of spots for AT&T in 2007 and appeared in an ad for American Express in 2006.
Moonrise Kingdom, the director's next film, will hit theaters in late May and features Bruce Willis, Bill Murray, Frances McDormand, Jason Schwartzman, Tilda Swinton and Edward Norton.