WGA East Foundation Rebrands as Writers Guild Initiative


The Writers Guild of America, East Foundation has changed its name to the Writers Guild Initiative. The name change is part of a rebranding that the guild said in a statement “recognizes the organization's long time proactive and focused mission: ‘to perpetuate the art and craft of storytelling’” The Initiative's programs are designed to reach various populations and help them to find their unique voice as writers.

“To grade schoolers, high school and college students, to the military, caregivers of the wounded, and even to medical personnel who treat them, we have volunteered our skills. We share our enthusiasm and knowledge. We encourage. We support. As our new name proudly acknowledges, we take the initiative,” said Michael Weller, Writers Guild Initiative president.

In addition to its rebranding, the Initiative also named Jenna Jackson as Director of Operations and Communications. Jackson will coordinate development, marketing, and oversight of the Initiative’s programs, and manage day-to-day operations. 

The Initiative's efforts currently center around five programs:

* Helen Deutsch Writing Workshops – workshop programs where writers from all genres work in teams mentoring veterans, wounded veterans, their caregivers, and medical personnel, helping them give voice to their personal stories and make their writing aspirations a reality. The workshops are held in partnership with the Wounded Warrior Project. The program is named after the late librettist/screenwriter Helen Deutsch, who is also a primary benefactor of the Initiative.

* Actors and Writers Book Club – a program that brings a high-profile actors and writers into high schools to read and discuss works of literature, to get students excited about reading and writing, and to see the value and importance of reading, storytelling and language skills in their personal and professional lives.

* Michael Collyer Memorial Fellowship in Screenwriting -- annually awards a college senior with a fellowship to write an original screenplay under the mentorship of a prominent screenwriter. The Collyer Fellowship honors Michael Collyer, a distinguished entertainment attorney, and is funded by a grant from the Charles and Lucille King Family Foundation.

* PencilPALS – a letter exchange program between creative people and elementary school students geared towards inspiring a love of reading and writing and making it a first person experience for students. The program is held in conjunction with the SAG Foundation’s BookPals program.

* Coleman Jacoby Young Comedy Writer Award -- a newly created program underwritten by a bequest in tribute to veteran comedy writer Coleman Jacoby. Open to high school students, the program seeks to find new comedic voices with personality, perspective, and unique storytelling.

The Writers Guild Initiative is also exploring new partnerships and programs.

Current board members of the Initiative are Chris Albers, Andrew Bergman, Eric Bogosian, Marshall Brickman, Adam Brooks (secretary), Richard Dresser (2nd vice president), Tom Fontana, Lulie Haddad, Jim Hart, Christopher Kyle, Richard LaGravenese, Warren Leight, Kenny Lonergan, Jenny Lumet, John Markus, Marsha Norman, Eric Overmyer, Willie Reale (1st vice president), Ruben Santiago-Hudson, David Simon, Susanna Styron (treasurer), Jim Yoshimura, and WGAE President Michael Winship and executive director Lowell Peterson (ex-officio).

Bookmark The Hollywood Reporter’s Labor Page for the most in-depth coverage of entertainment unions and guilds.

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