They now frequent film festivals, awards ceremonies and international art fairs: fashion designers stay famous by turning up in all the right (photo-op) places. Vivienne Westwood blew into Cannes to host the launch of old pal Pam Anderson's first foundation for animal rights and ecological issues -- not unlike her own foundation, Cool Earth, which focuses on preserving rainforest villages.
The Friday night fete was held on a yacht and featured a backgammon tournament. Anderson has walked Westwood's past runway shows and appeared in her ad campaigns -- and of course, her clothes -- so it was a natural fit. "I love Cannes!" Anderson gushed. "It's a dream come true to launch my names foundation on the Riviera." Westwood concurred: "This is the perfect place to raise awareness about issues that are the opposite of glamorous."
Across town, Dutch design duo Viktor (Horsting) & Rolf (Snoeren) celebrated their new fall jewelry collection for Atelier Swarovski, featuring stones covered in grey velvet -- they're calling it Velvet Rock and Frozen Crystal. The avant garde designers first walked the red carpet of How to Train Your Dragon 2 with Nadja Swarovski, then moved on to L'Erin to party with fashionistas including model Liya Kebede.