What Disney's Lucas Deal Means for 'Star Wars'
Three new movies (at least) and a global brand blitz will greatly expand one of Hollywood's biggest franchises.
Over four decades, George Lucas built an empire on a movie that took place "a long time ago, in a galaxy far, far away." But The Walt Disney Co. believes that Star Wars' most lucrative days are in the future -- on television, in theme parks and toy stores, on social media platforms and, perhaps most importantly, in a series of movies that for the first time will not be shepherded by Lucas. "We believe there is substantial pent-up demand [for new films]," Disney CEO Bob Iger told reporters shortly after the $4.05 billion acquisition of Lucasfilm was announced Oct. 30.
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