What Netflix CEO hopes U.S. won't notice

5:00 AM PDT 9/23/2010 by Etan Vlessing, AP

'Self-absorbed' Americans may ignore Canada price disparity

Netflix is now in Canada, offering local subscribers an online movie and TV streaming service for $7.99 a month. The move marks the first international foray for the California-based online streaming/DVD-by-mail giant. Etan Vlessing caught up with Netflix co-founder and CEO Reed Hastings in Toronto as he reaches beyond his 15 million American subscribers to start rolling out his online subscription service around the world.