What Tyler, the Creator Likes (and Doesn't Like) About Fashion Shows
"Everyone looks like they have to take a shit really bad," says the rapper of typical presentations as he plans an altogether different experience (but leaves out his Trump-as-Hitler cult t-shirt) for his very first runway show at WME/IMG's MADE Los Angeles event on June 11.
"I'm really f—king hyped for my fashion show. I know there hasn’t been anything like this before!" exclaims Tyler, the Creator, Odd Future rapper, media figure and freshly-minted fashion mogul via phone from a recording studio in Los Angeles. "A lot of runway shows that I watch are the same thing. It’s literally really tall white dudes walking around in outfits on the runway, and no one is smiling. Everyone looks like they have to take a shit really bad."
This weekend, on June 10 and 11, top fashion designers, in conjunction with events presenter AEG and representation agency WME/IMG, is launching Made Los Angeles, a two-day extravaganza at L.A. Live’s Event Deck space downtown. The Moschino show by Jeremy Scott will be held on Friday evening at 7:30 p.m. and will showcase both men’s and women’s attire.
Tyler’s unisex pieces from his 2016 Golf Wang collection will follow on Saturday at 9 p.m. (after Hood by Air's presentation at 5 p.m.) and tickets are still available for each night of the event. Although he started the line in 2011, this will be Tyler’s very first fashion show. Impressively, he designed and manufactured the entire collection in less than three months.
The clothes are easy-to-wear pieces — shorts, hats, T-shirts, overalls — with zany prints and bright colors all based on sketches Tyler draws himself. He sells his merchandise direct through his website golfwang.com. The prices are fairly reasonable, ranging from $12 socks to $20-$30 T-shirts up to $100+ outerwear.
Everything in the new collection on Saturday is being shown for the first time. Sadly, the staple Donald Trump T-shirt with Hitler mustache (put online in April) will not be part of the collection. However, Tyler says that it will still be a great show, because his clothes have personal meaning. He doesn’t go out of his way to make controversial designs; he just makes clothes that he stands behind and that he would wear. "I want to give a runway show how I want it and how I think," he declares.
A few years ago, Tyler met Jeremy Scott at a record store. He had always been a fan of Scott’s sartorial work since he was young. "I used to look up his stuff, because it was so bright and crazy. When we met, he didn’t know who the f—k I was. But I took a picture with him and told him that he influenced the way I made clothes. It’s so crazy because, a couple of years later, we are sharing a space to show off both our ideas. It’s so sick."
In addition to the fashion shows, Made LA will have a setup called The Stores, which will feature work from over 30 designers for sale. Guests will be able to purchase some of Tyler’s collection at the event, as well. He also has a special surprise for his fans who attend, just to make things more exciting.
"You never know what you are going to get with me," he says. "But for whoever is coming, I want them to dress how they want and not how they are supposed to. I got some comment from a kid on my Instagram about how, since it’s a fashion show, that person has to dress high fashion. I was like, 'Oh my God. Don’t do that!' I don’t give a f—k."
Tyler believes that people who go out and try to impress others have low self-esteem. Showing off doesn’t impress him at all. "Just dress comfortable and come how you are. That’s actual fashion."