What We Can All Learn From Betty White

6:00 AM PDT 6/5/2012 by Alex Ben Block

The PromaxBDA conference is honoring the nonagenarian as reinvention and promotion take center stage.

Jonathan Block-Verk became president of PromaxBDA, an association for professionals in media marketing, promotion and design, in 2008. Since then, the organization, which used to host one yearly conference, now sponsors 13 events throughout the world. But its annual conference, which this year is in Los Angeles, is still the big show.