What We Can All Learn From Betty White
The PromaxBDA conference is honoring the nonagenarian as reinvention and promotion take center stage.
Jonathan Block-Verk became president of PromaxBDA, an association for professionals in media marketing, promotion and design, in 2008. Since then, the organization, which used to host one yearly conference, now sponsors 13 events throughout the world. But its annual conference, which this year is in Los Angeles, is still the big show.
Subscribe now to read the full article
- Read The Hollywood Reporter on any mobile device
- Email complete articles to clients or colleagues
- Interactive Radio: listen to the topics or headlines that interest you
- RSS Feed: read in a timely manner with easy to find content
- Read Offline: locate issues and articles easily at any time, no internet connection needed
Already a Subscriber? Log In
- MOST SHARED
- MOST POPULAR