'Today' Reviving 'Where in the World is Matt Lauer?'
NBC's morning news series hasn't aired the once annual segment since economic conditions curbed it in 2009.
Matt Lauer is going MIA again.
NBC announced Monday that the Today show's once annual "Where in the World is Matt Lauer?" segment returns this November.
Putting the host in exotic and remote locales and then having him report from them daily, not even Lauer's co-hosts Ann Curry, Al Roker and Natalie Morales will know where he's reporting from.
The first "Where in the World is Matt Lauer" aired in 1998 and continued annually through 2008, with one break in 2003. It's taken the 53-year-old to 46 different destinations, traveling a total of 248,166 miles to places like Laos, Bhutan, Easter Island and The Great Wall of China.
In 2009, with the country under economic turmoil, the Today co-hosts instead went on a tour of the United States, unceremoniously putting an end to the franchise.
The revived segment, Lauer's 10th trek around the world for the series, now includes a social media component. Viewers will be encouraged to log into special Facebook and Twitter pages to guess where Lauer will head next.
"Where in the World is Matt Lauer?" kicks off Monday, Nov. 7.