White House Plans SXSW-Inspired Micro Festival

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Scheduled for Oct. 3, SXSL aims to bring together creators and thinkers from around the country for a night of music, film and tech innovation.

President Barack Obama is parlaying his speaking engagement at South By Southwest back in March into a one-day event at the White House called South By South Lawn.

Scheduled for Oct. 3, SXSL aims to bring together creators and thinkers from around the country for a night of music, film and tech innovation.

White House chief digital officer Jason Goldman describes the event as a "call to arms for every American to roll up their sleeves and make a positive mark on our country — and a celebration of the great work so many of us have already accomplished."

During an hourlong Q&A at SXSW on March 11, Obama spoke of that "call to arms" for Americans to use innovation to address our ills. "The reason I'm here is to recruit all of you — to say to you as I'm about to leave office: ‘How can we start coming up with new ideas and new approaches across disciplines and across skill sets to solve some of the big problems we face today?'"

Like its counterpart in Austin, SXSL will be comprised of three parts: Interactive, Film and Music, with the latter featuring a lineup of both well-known and emerging artists. The film portion will feature the 3rd annual White House Student Film Festival, for kids K-12. The interactive section will include panel discussions with "influencers who are using their platforms to bring about positive change."

The White House is partnering with the American Film Institute (AFI), concert promoter C3 Presents, the president's Committee on Arts and Humanities (PCAH) and South by Southwest for the new event.

To attend, you first have to be nominated (or nominate yourself) through a form on the White House website.

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