Who Gives the Most

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No one quite compares to America's most generous corporation, pharmaceuticals maker Pfizer, which gave $3.1 billion in 2011 to charity, mostly by way of free products. Still, the studios and their parent companies have their favorite causes and spent millions in cash, airtime and in-kind giving last year.

COMCAST

  • 2011 Donations: $435 million
  • 2011 Earnings: $4.2 billion

Some Favorite Causes:

  1. National Urban League
  2. National Council of La Raza
  3. City Year
  4. Big Brothers Big Sisters
  5. Boys & Girls Club of America

NBCUniversal's Emmy-winning "The More You Know" campaign features PSAs that have starred three U.S. presidents. Comcast Cares Day is one of the largest single-day corporate volunteer efforts in the country, last year boasting 70,000 participants donating 417,000 hours.

CBS

  • 2011 Donations: $260 million
  • 2011 Earnings: $1.3 billion

Some Favorite Causes:

  1. American Red Cross
  2. American Lung Association
  3. "Be a Star" Foundation
  4. Bravekids.org
  5. Habitat for Humanity

CBS employees last year contributed $125,000 to the American Red Cross for disaster relief in Haiti, and CBS matched it for a total contribution of $250,000. The CBS Diversity Initiative holds events designed to identify and mentor talented actors, directors and other newcomers from diverse backgrounds.

WALT DISNEY CO.

  • 2011 Donations: $248 million
  • 2011 Earnings: $4.8 billion

Some Favorite Causes:

  1. American Red Cross
  2. Boys & Girls Club of America
  3. UNICEF
  4. Make-A-Wish
  5. Disneynature

Through its first three movies -- Earth, Oceans and African Cats -- Disneynature and the Disney Worldwide Conservation Fund helped plant 3 million trees in Brazil's Atlantic Forest and established 40,000 acres of marine protected area in the Bahamas. A premiere of Disney Channel's Lemonade Mouth benefited the Partnership for Los Angeles Schools.

TIME WARNER

  • 2011 Donations: $228 million
  • 2011 Earnings: $2.9 billion

Some Favorite Causes:

  1. Storytelling Advancement Fund at the Sundance Institute
  2. The Public Writers Initiative at the Public Theater
  3. SummerStage (New York)
  4. New York Philharmonic's Concerts in the Parks

The Reach Scholar program at Warner Bros. has provided internships at the studio and $10,000 scholarships to 29 students since 2006. Through a reuse program, WB gives costumes, furniture and other items to Burbank schools.

VIACOM

  • 2011 Donations: $200 million
  • 2011 Earnings: $2.2 billion

Some Favorite Causes:

  1. AIDS Walk L.A.
  2. American Film Institute
  3. Children's Defense Fund
  4. Human Rights Watch
  5. L.A. Conservancy

VH1's Save The Music Foundation has pledged $48 million worth of new instruments to 1,800 public schools. MTV's A Thin Line addresses the growing threats of sexting and cyberbullying. Paramount has adopted three L.A. schools and brings 40 high-schoolers to the lot for mentoring every other week.

SONY

  • 2011 Donations: $60 million
  • 2011 Earnings: Lost $5.7 billion

Some Favorite Causes:

  1. Arts program in the Culver City Unified School District
  2. Save the Children Japan
  3. WWF Save Sumatr
  4. Sony-UCSB Media, Energy and Environment Alliance
  5. Tree People

With UNICEF, Sony conducted photography workshops in Tohoku after a devastating earthquake, helping children to chronicle what had happened to them. The company organized the Songs for Japan charity album with music from all the major labels.

NEWS CORP.

  • 2011 Donations: Declined to state
  • 2011 Earnings: $2.7 billion

Some Favorite Causes:

  1. Village Academies (New York)
  2. Fund for Public Schools (New York)
  3. Prostate Cancer Foundation
  4. Motion Picture Television Fund

For the Emmys last fall, Fox used 200 locally manufactured solar panels and made the red carpet from 25,000 square feet of locally sourced, recycled carpet, then it donated the carpet and solar panels to the Ronald McDonald House Long Beach and Habitat for Humanity of Greater Los Angeles.

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