Who's Flying First Class From LAX to JFK for $599?
JetBlue's coast-to-coast Mint service is a new Hollywood favorite for its mix of attractive pricing and luxe amenities (tapas, anyone?).
This story first appeared in the April 24 issue of The Hollywood Reporter magazine.
JetBlue, the newest entrant into the transcontinental flight race, is attracting industry fliers with its 10-month-old Mint first-class service from LAX to JFK. The cabin includes four enclosed suites with sliding doors and plenty of work space, lie-flat leather seats, entertainment in the form of 100 channels of live-streaming DirecTV (a huge hit with sports fans) and some of the fastest Internet connectivity in the sky. Meals, courtesy of New York's Saxon + Parole restaurant, are served tapas-style, with guests choosing three minidishes from an array of five. Brooklyn-based Grado Labs was tapped to provide over-ear studio headphones, and travelers are wished well with a parting gift of baked treats from New York bakery Mah-Ze-Dahr.
Perhaps the best feature is the price. JetBlue is bidding to lure customers away from the mainline carriers with fares that start at $599 each way. Fans include The Jinx director Andrew Jarecki, Derek Hough and Saturday Night Live's Leslie Jones. Staying competitive, American Airlines has launched new catering options (similar in business and first, says a flight attendant: "People buy up for the privacy"), while Delta has rebranded its BusinessElite cabin as Delta One and has completed installation of lie-flat seats on all aircraft traveling the transcontinental route.