Why Paramount Really Bumped 'G.I. Joe'
Brutal competition, fears of a "Battleship" sinking and 3D reshoots (resurrecting Channing Tatum?) leave a studio's cupboard bare.
When Paramount announced May 23 that it was moving G.I. Joe: Retaliation from June 29 to March 2013, nostrils started to quiver throughout the industry. The explanation the studio was selling -- that it needed time to turn the sequel into a 3D spectacle -- didn't seem to pass the smell test. Why bump a $125 million-budgeted tentpole starring Dwayne Johnson and Bruce Willis five weeks before its scheduled release after launching a multimillion-dollar marketing campaign that included a Super Bowl spot? "They eat all of that money," notes one prominent producer. "And when you yank a movie at the last minute, it does not send an encouraging signal."
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