Will Somers Upped to Head of Fox Network Research
Fox has promoted longtime analytics executive Will Somers to head its research operations, COO Joe Earley announced Tuesday.
Somers, who has been with Fox Broadcasting Co. since 2000, most recently worked as senior vp analytics, innovation, research and strategy.
“Will is an incredibly talented and strategic executive who is passionate about understanding and communicating with our viewers,” said Earley. “At a time when the television landscape is transforming, we are very fortunate to have him leading the charge in building more robust, cross-platform insights for our network and partners.”
In his new position as senior vp network research, Somers will head the network's audience intelligence and research strategy team. He'll oversee audience measurement, strategic analysis and performance estimates as well as program testing, market research and cross-platform consumer research.
Somers previously conducted audience and program research for the Walt Disney Co.’s Buena Vista Television syndication arm and Touchstone Television studio, where he worked on pilot testing, series maintenance and audience analysis.