Will.i.am Taps Sony Electronics Veteran Phil Molyneux for Technology Company

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Phil Molyneux

The former chief operating officer of Sony Electronics has joined I.Am+ as president and COO.

The Black Eyed Peas' Will.i.am has tapped an experienced electronics executive to help him run wearable technology company I.Am+. 

Phil Molyneux, a veteran of Sony Electronics, has joined I.Am+ as president and chief operating officer. In his new role, Molyneux will oversee the company's operations and revenue growth, while also bringing his consumer electronics experience to the brand. 

Molyneux spent much of his career at Sony, rising up the ranks to become president and chief operating officer of Sony Electronics in 2010. He stepped down from the position in early 2014 and was non-executive chairman for the next eight months.

"I am delighted to have Phil on board at I.Am+ and have the highest confidence that his deep background in the international consumer electronics marketplace will help accelerate growth and streamline manufacturing," said Will.i.am, who is CEO of I.Am+. "This is a crucial next step as we build out our leadership team that will propel I.Am+ to the next level."

Will.i.am founded I.Am+ in 2012 and subsequently launched a camera accessory for iPhones. In October last year the 85-person company introduced wearable smartphone Puls. Early reviews of a developer model of the Puls, which is currently available by invitation-only for $399, were lackluster, though the company said tests occurred on what was not a final product. 

In an interview with The Hollywood Reporter, Molyneux says he tested the Puls early and found it "liberating" because it allows a person to have the features of a phone in a hands-free environment. 

Molyneux adds that he hopes to bring his knowledge of running a large electronics company to the startup. "I love the energy of being small and innovative and fresh and edgy," he says. "With Will's drive, creative energy and thought processes mixing with my practical business management knowledge and focus on planning an execution, it’s a great combination." 

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