Wimbledon: Andy Murray's Loss Peaks With 2.7 Million Viewers for BBC
The Scottish star's quarterfinals defeat to Grigor Dimitrov is expected to see the U.K. public broadcaster focus its coverage on a new generation of top players.
LONDON – The BBC reached as many as 2.7 million viewers on Wednesday with its coverage of defending Wimbledon champion Andy Murray as he was knocked out of the tournament in the quarterfinals.
The Scottish tennis star's loss to Bulgaria's Grigor Dimitrov peaked with that many viewers, the BBC said. Average viewership figures weren't immediately available for the U.K. public broadcaster's Wimbledon coverage.
The peak audience was down from another big-name player's loss earlier in the week. Nick Kyrgios' win over Rafael Nadal peaked with 3.2 million viewers.
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With Kate Middleton and Prince William cheering him on, Murray lost in straight sets, 1-6, 6-7, 2-6. His loss is likely to affect the BBC's ratings for the famous tennis tournament.
Last year, Murray's final win over Novak Djokovic averaged 12.1 million viewers and hit the second-highest peak audience ever for Wimbledon coverage on the BBC with 17.29 million.
Observers said on Thursday that the BBC is likely to refocus its coverage from Murray's title defense to the emerging new generation of top players.
In the semifinals, top-seeded Djokovic, from Serbia, will face Dimitrov, while Switzerland's Roger Federer will play Milos Raonic, a young Canadian of Montenegrin descent.