'Winter' time on Web for American Eagle
EmptyNEW YORK -- American Eagle Outfitters announced the debut of its latest original Web series, "AE Winter Tales," written and directed by Adam Green and produced by "Heroes" star Milo Ventimiglia and his Divide Pictures co-founder Russ Cundiff.
The stop-motion animated series consists of five holiday-themed stories, which are narrated by Ventimiglia, Pete Wentz (Fall Out Boy), Adrianne Palicki ("Friday Night Lights"), hi-hop star Lil' Jon and Kristen Bell ("Veronica Mars").
"We wanted to do something slightly different for the holidays while maintaining a familiar jumping-off point for the viewer," said Ventimiglia. "I grew up loving the classic animated tales, and the opportunity to partner with American Eagle again and explore an alternate world to a magical winter wonderland provided a lot of twisted scenarios."
The series of three to five-minute webisodes follows American Eagle's collaboration with Divide Pictures for Web series "It's a Mall World," which was directed by Ventimiglia and written by Green ("Hatchet"). It aired on MTV during "The Real Word: Sydney" as well as on ae.com this past summer.
Web visitors can now watch the first two "Winter Tales" episodes -- "Home for the Holidays," narrated by Ventimiglia and based on one of his real-life traveling experiences, and "Devil's Peak" narrated by Wentz -- exclusively at ae.com's 77E entertainment channel. They can also view behind-the-scenes footage from the set of the series and download the "AE Winter Tales" track, "Holiday Radio."
The final three episodes – narrated by Palicki, Lil' Jon and Bell -- will be available Dec. 11. Virgin Mobile USA is also featuring the "AE Winter Tales" content to customers signed onto its Sugar Mama innovative opt-in mobile advertising program.
"AE Winter Tales captures the spirit of classic animated holiday favorites while adding a healthy dose of irreverence and wit," said Kathy Savitt, executive vp and chief marketing officer for American Eagle.