WME Signs Toy Company GoldieBlox (Exclusive)
The company, known for its clever video campaigns, released a new video with young girls posing as women who had big moments in 2015.
GoldieBlox, the female-centric toy company known for its thought-provoking video campaigns, has signed with WME, The Hollywood Reporter has learned.
The Oakland, Calif.-based company was founded in 2012 through a Kickstarter campaign for its toys designed to drive young girls' interest in engineering. But GoldieBlox burst into the public conversation with a 2013 YouTube video titled "GoldieBlox & Rube Goldberg 'Princess Machine'" with a cover of the Beastie Boys' song "Girls." It became a viral hit with over 8 million views in four days.
Last year, GoldieBlox won a contest sponsored by Intuit where the grand prize was a 30-second spot during the Super Bowl. The company has also created a movie-making app.
Now GoldieBlox is on the precipice of having another viral video. Fast-Forward Girls 2015 features young girls posing as women who had big moments in 2015. The video, which has 214,000 views since Dec. 1, opens on a mini version of ballerina Misty Copeland and also includes shout outs to Hillary Clinton, Amy Schumer, Viola Davis, Nicki Minaj and Beyonce. And at least one of those high-powered women has seen her mini-me. Schumer tweeted "Oh my god" and a link to the video on Dec. 1.
Oh my god https://t.co/nVmQin4FVM— Amy Schumer (@amyschumer) December 1, 2015
Watch the video here: