WME Signs Toy Company GoldieBlox (Exclusive)

Screengrab/GoldieBlox

The company, known for its clever video campaigns, released a new video with young girls posing as women who had big moments in 2015.

GoldieBlox, the female-centric toy company known for its thought-provoking video campaigns, has signed with WME, The Hollywood Reporter has learned. 

The Oakland, Calif.-based company was founded in 2012 through a Kickstarter campaign for its toys designed to drive young girls' interest in engineering. But GoldieBlox burst into the public conversation with a 2013 YouTube video titled "GoldieBlox & Rube Goldberg 'Princess Machine'" with a cover of the Beastie Boys' song "Girls." It became a viral hit with over 8 million views in four days. 

Last year, GoldieBlox won a contest sponsored by Intuit where the grand prize was a 30-second spot during the Super Bowl. The company has also created a movie-making app. 

Now GoldieBlox is on the precipice of having another viral video. Fast-Forward Girls 2015 features young girls posing as women who had big moments in 2015. The video, which has 214,000 views since Dec. 1, opens on a mini version of ballerina Misty Copeland and also includes shout outs to Hillary Clinton, Amy Schumer, Viola Davis, Nicki Minaj and Beyonce. And at least one of those high-powered women has seen her mini-me. Schumer tweeted "Oh my god" and a link to the video on Dec. 1. 

 

 

Watch the video here: 

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