WME Takes Stake in Mobile App Developer

5:01 PM PST 03/08/2013 by Paul Bond

The agency now has a "significant" position in the Austin-based Chaotic Moon Studios.

William Morris Endeavor has taken a position in Chaotic Moon Studios, a private company that develops and designs mobile applications.

While financial terms of the deal weren’t disclosed, WME described its new stake in Chaotic Moon as “significant.”

WME represents elite talent from movies, TV, music and more, and last year it took technology investment firm Silver Lake as an equity partner.

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“From the first day of Chaotic Moon’s inception, we saw the huge opportunity to connect a-list talent and brands to premium mobile experiences,” Chaotic Moon CEO Ben Lamm said. “Both WME and their strategic partner Silver Lake understand how powerful this combination of technology and content will be for the future of digital distribution.”

Chaotic Moon is headquartered in Austin, Texas and employs about 50 people. Its clients have included Microsoft, Pizza Hut and a slew of entertainment companies.

For CBS, Chaotic Moon created a sports app allowing for news and updates on multiple games from a variety of sports. For Disney, it created a Finding Nemo “interactive digital storybook” complete with a Dory Whale Translator. For Fox, it built an American Idol app with episode recaps, video performances, interviews and more.

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